Hostfully and Guesty automate accounting as Beyond launches Owner Hub
PMSs are building native trust accounting and automation tools to replace external spreadsheets.
What changed in STR software, and who should care
This week's product updates show a clear trend: property management systems are aggressively building out native financial infrastructure to eliminate third-party workarounds. Rather than relying on external integrations or manual spreadsheets, platforms like Hostfully and Guesty are embedding trust accounting, bank reconciliation, and automated discrepancy checks directly into their core software. For operators managing 50 to 150 units, this reduces administrative overhead and minimizes the risk of costly accounting errors before owner statements go out.\n\nAt the same time, ancillary tools are focusing heavily on owner management and retention. Beyond's new centralized hub highlights how software vendors are trying to help property managers prove their value to homeowners through AI-driven reporting and transparent performance projections. As the market remains highly competitive, the battleground for software is shifting from basic guest communication to robust back-office automation and owner relationship management.
Signals
Feature drops this week
| Vendor | What changed | Operator impact | Conf. |
|---|---|---|---|
| Guesty | Guesty has appointed Felipe Marcondes, formerly of Airbnb, as its new Country Manager for Brazil to drive growth and support local property managers. read on STR Tech Report → | Operators in Brazil gain a dedicated local leadership contact to support their property management needs and shape Guesty's product for the Brazilian market. | high |
| Enso Connect | Enso Connect introduced an 'Inbox Zero' workflow allowing operators to categorize conversations into To Do, Follow Up, Resolved, and Archive with one click, alongside auto-archiving inactive threads. read on STR Tech Report → | Operators can manage guest, owner, and vendor communications more efficiently with a structured, one-click inbox zero workflow. | high |
| Wheelhouse | Wheelhouse introduced Column Sets, allowing users to create, save, and switch between custom or pre-built groups of columns on their Portfolio page. These sets also save specific date ranges, including static calendar periods. read on STR Tech Report → | Operators can save custom portfolio views (like pickup checks or owner reviews) and switch between them instantly, saving time on repetitive reporting tasks. | high |
| Hospitable | Hospitable introduced credit card payments for operations bills, bulk inventory uploads via CSV, and support for Airbnb's Top Rated Guests discount with blackout date tracking. Additionally, they added support for AI agents to search listings, Public API guest discounts, and channel-specific split payouts. read on STR Tech Report → | Operators can now pay operations bills like cleaning and maintenance via credit card to earn rewards, bulk upload inventory, and manage Airbnb's Top Rated Guests discount directly in Hospitable. | high |
| Beyond | Beyond introduced automatic rollover for listing revenue goals with a percentage increase option, alongside a new Revenue Goals screen under Settings for inline editing. read on STR Tech Report → | Operators can easily roll over and adjust their annual listing revenue goals with a new inline editing screen under Settings. | high |
| AirDNA | AirDNA highlighted its dynamic pricing tool, AirDNA Adapt, which automatically adjusts nightly rates based on seasonality, local events, and comparable rentals. read on STR Tech Report → | Operators can automate their pricing strategy based on seasonality, local events, and competitor data to avoid leaving money on the table. | high |
| Wheelhouse | Wheelhouse introduced Column Sets, allowing users to save and switch between customized groups of columns on their Portfolio page. Users can build custom sets or choose from pre-built templates like Pickup Zoom and Occupancy Zoom. read on STR Tech Report → | Allows operators to instantly switch between customized portfolio views like pickup checks or quarterly reviews in one click. | high |
| Trellis | Trellis has launched its Unified Inbox, consolidating messages, calls, payments, and tasks into a single workspace. read on STR Tech Report → | Operators can manage all guest messages, calls, payments, and tasks in a single unified interface instead of switching between multiple apps. | high |
| Uplisting | Uplisting launched Team Hub, which consolidates account access management onto one page with four pre-configured roles (Reservations, Finance, Operations, and Maintenance) and simplified invitation flows. read on STR Tech Report → | Operators can easily manage staff permissions and access levels across their portfolio with ready-made roles and simpler invitation workflows. | high |
| Conduit | Conduit introduced a live operations map within the Schedule view, showing real-time team locations, recorded routes, and task statuses, alongside an unassigned task row. read on STR Tech Report → | Allows property managers to track field staff locations, routes, and task statuses in real-time on a live map. | high |
| Hostify | Hostify has launched a direct integration with Uniplaces, allowing property managers to publish listings and target mid- to long-term renters across European cities. read on STR Tech Report → | Operators can expand into mid- and long-term rentals by listing rooms and apartments directly on Uniplaces to target students and young professionals. | high |
| Conduit | Conduit added shift tracking with a break-aware timer and background location sharing to its mobile app, and enabled tasks to work fully offline. read on STR Tech Report → | Field teams can reliably log their hours and complete checklists in areas with poor cellular reception, automatically syncing when they reconnect. | high |
| Wheelhouse | Metric filters and Smart Segments now support static calendar date ranges such as specific months, quarters, or years. This allows users to compare fixed past and future time periods simultaneously. read on STR Tech Report → | Operators can now filter performance metrics and build smart segments based on fixed calendar periods rather than just rolling windows. | high |
| Hospitable | Hospitable has officially launched its Trust Accounting feature for users in Australia. read on STR Tech Report → | Property managers in Australia can now manage trust accounting directly within Hospitable to streamline financial compliance. | high |
| Guesty | Guesty has launched a direct integration with AlohaCamp, a marketplace dedicated to outdoor and nature stays like tiny houses, tree houses, and yurts. read on STR Tech Report → | Operators can now list and sync their nature-focused properties directly on AlohaCamp to reach 500,000 monthly travelers. | high |
| Chekin | Chekin has introduced a referral program where users can earn 15% of referred revenue up to €500, while the referred user receives 15% off their first payment. read on STR Tech Report → | Operators can lower their software expenses by referring other property managers to Chekin and earning recurring revenue share. | high |
| Track | Track has integrated with TechTape, allowing customers to connect TechTape's data and revenue management solutions directly with Track PMS. read on STR Tech Report → | Operators can now connect TechTape's Tidewell unified data platform directly to Track to standardize metrics and eliminate discrepancies across their PMS, pricing, and accounting tools. | high |
| KeyData | Christian Ayala has joined KeyData as Principal Software Engineer to help lead technical strategy across Product & Engineering teams. read on STR Tech Report → | A new Principal Software Engineer leading technical strategy will help ensure KeyData's platform remains reliable, fast, and capable of supporting advanced data features for property managers. | high |
| Hostfully | Hostfully introduced a Fall Savings promotion offering new customers up to 30% off on their property management system plans. read on STR Tech Report → | Growing operators looking to switch property management systems can save up to 30% on subscription costs by signing up before the October 31 deadline. | high |
| Beyond | Beyond introduced Owner Hub, a centralized tool featuring revenue projections, Listing Lens search ranking analysis, and editable AI-summarized owner reports. read on STR Tech Report → | Property managers can easily generate revenue projections, analyze Airbnb search rankings, and create AI-summarized owner reports to retain and win clients. | high |
| Guesty | Guesty has introduced automated bank transaction matching and automated checks for owner statements, flagging discrepancies such as charges posted outside stay dates. read on STR Tech Report → | Operators can automate bank transaction matching and flag reservation or charge discrepancies before owner statements are generated. | high |
| Track | Track introduced Pulse AI for TrackPulse, which automatically transcribes calls, captures lead details, and scores performance. read on STR Tech Report → | Operators can automatically transcribe calls and capture lead details, reducing QA review time from a week to two days. | high |
| Boom | Boom has introduced BAM (Business Agentic Manager), an agentic AI tool that automatically reviews and updates Airbnb departure instructions across multiple listings to align with new regulations. read on STR Tech Report → | Operators can automatically check and update departure instructions across hundreds of Airbnb listings to comply with new regulations without manual review. | high |
| Avantio | Avantio has integrated trust accounting (comptabilité mandante) directly into its PMS, offering automatic booking entries, daily cash point tracking, and bank reconciliations tailored for the French market. read on STR Tech Report → | French property managers can now manage trust accounting and Hoguet law compliance directly within their PMS. | high |
| Track | Track partnered with Awayday Vacation Rentals to build a baseline setup, tailored project plans, and OTA activation automations. read on STR Tech Report → | Operators can onboard faster, with tuck-ins going live in 14 days and migrations completed in 30 days. | high |
| Guestway | Guestway has launched a new Analytics dashboard that consolidates business data, revenue, reviews, and upsells into one place. read on STR Tech Report → | Operators can now view all their business data, including revenue, reviews, and upsells, in a single unified analytics dashboard. | high |
| Hostfully | Hostfully has launched Hostfully Accounting, a built-in trust accounting and financial management tool integrated directly into the Hostfully PMS. read on STR Tech Report → | Operators can automate trust accounting, deposit reconciliation, and owner statements directly within their PMS, eliminating manual spreadsheet work. | high |
| OwnerRez | OwnerRez has launched a new channel integration with TripSkip, a commission-free direct-booking marketplace. read on STR Tech Report → | Operators can now list their properties on TripSkip's commission-free direct-booking marketplace to expand their reach and drive more direct bookings. | high |
| Enso Connect | Enso Connect introduced a customizable website chat widget that routes all website conversations directly into the Enso unified inbox. read on STR Tech Report → | Operators can capture direct booking inquiries and stakeholder questions directly from their website into their unified inbox. | high |
| Turno | Turno has integrated Can-to-Curb, allowing hosts to schedule recurring trash services directly inside their Turno account alongside standard turnovers. read on STR Tech Report → | Operators can now schedule and manage recurring trash can services directly within their Turno dashboard alongside standard turnovers. | high |
| OwnerRez | OwnerRez has launched a new channel integration with TripSkip, a direct-booking marketplace. read on STR Tech Report → | Operators can leverage a new commission-free direct-booking marketplace to expand their reach and drive more direct bookings. | high |
| Stayfi | StayFi is building StayFinder, a direct-booking OTA that aggregates direct rates alongside Airbnb, Vrbo, and Booking.com, offering a 5% commission structure and a 1% referral kickback. read on STR Tech Report → | Operators can list properties on a new direct-booking OTA with a low 5% commission and earn a 1% kickback when their referred guests book other properties. | medium |
| Stayfi | StayFi shared details on StayFinder, a new direct-booking OTA that allows property managers to list for free with a 5% booking fee and earn commissions on guest data-sharing. read on STR Tech Report → | Operators can list for free with a 5% booking fee, or 0% if booking their own collected guests, while earning 1% if their guests book other operators. | medium |
| Breezeway | Breezeway highlighted its 'Controller' feature designed to help property managers proactively identify and resolve operational issues before they escalate. read on STR Tech Report → | Operators can proactively monitor operational issues and manage their business health rather than just tracking individual tasks. | medium |
Drop 01
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Hostfully: Hostfully Accounting
Hostfully has launched Hostfully Accounting, a built-in trust accounting and financial management tool integrated directly into its PMS. For mid-sized operators, this is a major step toward eliminating manual spreadsheet reconciliation and reducing reliance on expensive third-party trust accounting software. The caveat is that migrating historical financial data into a new native accounting module is notoriously tedious, and operators should thoroughly test how it handles complex local tax structures before fully transitioning.
Drop 02
Beyond: Beyond Launches Owner Hub
Beyond's new Owner Hub centralizes revenue projections, search ranking analysis, and AI-summarized owner reports into a single interface. This directly addresses the critical need for property managers to retain existing owners and pitch new ones with hard data. However, while AI-generated summaries save time, operators must carefully review these automated narratives before sending them to high-value owners to ensure they reflect the nuanced realities of local market conditions.
Drop 03
Guesty: Guesty Automates Month-End Trust Accounting and Reconciliation
Guesty has introduced automated bank transaction matching and automated checks for owner statements, flagging discrepancies like charges posted outside of stay dates. This feature targets the exact pain points that delay month-end close for property managers. While automating these checks is a massive time-saver, operators must still establish manual oversight workflows to handle the edge cases and false positives that automated matching algorithms inevitably flag.
Close
The bottom line
If you are currently struggling with manual trust accounting or using clunky workarounds, evaluate whether your current PMS has recently upgraded its native financial tools or if it is time to audit your tech stack. Additionally, leverage new owner-facing reporting features from your pricing tools to proactively communicate performance and secure your inventory for the upcoming year.
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