US Airbnb & Short-Term Rental Data by City & State (2026)

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AirDNA: US Airbnb & Short-Term Rental Data by City & State (2026)

What It Says

This AirDNA market intelligence report provides a comprehensive performance overview of the largest short-term rental (STR) markets in the United States, utilizing trailing-twelve-month (TTM) data updated through September 29, 2026.

Key data points from the top 12 largest US markets reveal:

Volume Leader: Orlando, Florida remains the largest market by a wide margin with 42,672 active listings, followed by Los Angeles, California with 30,538.
Revenue and ADR Outliers: Wilmington, North Carolina commands the highest Average Daily Rate (ADR) at $382, while San Diego, California yields the highest annual revenue per listing at $66.8K.
Occupancy Trends: New York, New York maintains the highest occupancy rate at 76%, despite regulatory pressures, while Myrtle Beach, South Carolina sits at the lower end with 54% occupancy.
Value Markets: Houston and Atlanta present the lowest ADRs ($164 and $172) and annual revenues ($30.6K and $31.8K) among the top tier.

Why It Matters

For STR operators and technology vendors, this dataset highlights where supply is concentrated and where yield optimization is most critical. The wide variance in annual revenue (from Houston's $30.6K to San Diego's $66.8K) demonstrates that market selection and localized pricing strategies are more important than sheer listing volume. Additionally, the data de-duplicates listings across Airbnb, Vrbo, and Booking.com, providing a realistic view of true market capacity.

Useful Signals

High-Yield Coastal Markets: Sarasota ($65.8K revenue / $353 ADR) and San Diego ($66.8K revenue / $318 ADR) show strong premium pricing power.
Regulatory Resilience: Despite strict local laws, New York City's 14,337 listings manage a massive 76% occupancy rate, indicating intense, unmet demand.
Florida Dominance: Florida holds four of the top nine spots (Orlando, Miami, Panama City, and Sarasota), cementing its status as the primary state for STR inventory and investment.

STR Tech Report Take

The 2026 data emphasizes that "one-size-fits-all" software solutions will fail. Tech vendors must build tools that help operators navigate highly localized dynamics. For instance, dynamic pricing algorithms must treat a high-occupancy, low-ADR market like New York entirely differently from a lower-occupancy, high-ADR market like Wilmington. Property management systems (PMS) should also focus integrations on de-duplication, as multi-channel distribution across Airbnb, Vrbo, and Booking.com is now the baseline standard for top-performing inventory.

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