UK Airbnb & Short-Term Rental Data by City (2026)
UK Airbnb statistics by city (2026): listings, occupancy, ADR & revenue for 119 markets in 14 regions, across Airbnb, Vrbo & Booking.com. Free on AirDNA.
Source
AirDNA: UK Airbnb & Short-Term Rental Data by City (2026)
What It Says
This market intelligence report from AirDNA profiles the United Kingdom’s short-term rental (STR) landscape across 119 markets and 14 regions. Utilizing de-duplicated data from Airbnb, Vrbo, and Booking.com, the report highlights the performance metrics of the UK's top 12 largest STR markets as of October 2026.
Key findings from the top markets include:
- London dominates supply with 59,943 active listings, maintaining a 63% occupancy rate and an Average Daily Rate (ADR) of $221.
- The Lake District leads the top 12 in pricing and revenue, commanding a $263 ADR and generating $46.9K in annual revenue per listing.
- Highland, Scotland boasts the highest occupancy rate among the top markets at 65%, with an ADR of $232.
- Leisure-heavy coastal and rural destinations like Cornwall (18,393 listings) and Devon (14,738 listings) represent the largest footprints outside of London, though they experience slightly lower occupancy rates (57% and 54% respectively) compared to urban and high-demand nature reserves.
Why It Matters
For STR operators and technology vendors, the UK represents a mature but highly fragmented market. The stark contrast between London’s massive urban inventory and the high-yielding, supply-constrained holiday home markets like the Lake District and the Scottish Highlands highlights the need for localized strategies.
Understanding these regional performance variations allows operators to optimize their pricing and acquisition strategies. Meanwhile, technology vendors can leverage this data to tailor their dynamic pricing algorithms, localized marketing campaigns, and property management tools to the specific needs of regional UK portfolios.
Useful Signals
- High-Yield Regional Pockets: The Lake District ($46.9K), West Yorkshire ($43.9K), and Highland ($42.8K) deliver annual revenues that rival or exceed London ($44K), despite having significantly lower listing counts. This indicates strong premium demand in regional and nature-focused destinations.
- The Power of RevPAR: While Kent has a lower occupancy rate (52%) and ADR ($199), comparing it to the Lake District's high ADR ($263) and steady occupancy (58%) demonstrates how regional positioning dictates overall earning power.
- De-duplication and Multi-Channel Presence: AirDNA's methodology relies on tracking and de-duplicating listings across Airbnb, Vrbo, and Booking.com, reinforcing the reality that modern UK hosts rely heavily on a multi-channel distribution strategy to maintain occupancy.
STR Tech Report Take
The 2026 UK data underscores a broader global trend: the decentralization of high-performing STR revenue away from primary urban centers. While London remains the volume king, the real yield opportunities for property managers lie in regional vacation destinations like the Lake District and the Scottish Highlands.
For tech vendors, this shift highlights the importance of offering robust multi-channel synchronization and localized dynamic pricing. Property management systems (PMS) and channel managers must ensure seamless integration across Booking.com (which has a massive footprint in Europe) alongside Airbnb and Vrbo to capture maximum demand in these high-performing regional pockets.
Original Source
To view the complete interactive dataset, regional breakdowns, and individual market scores, visit the AirDNA UK STR Market Dashboard.
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