France Airbnb & Short-Term Rental Data by City (2026)
France Airbnb statistics by city (2026): listings, occupancy, ADR & revenue for 13,668 markets in 15 regions, across Airbnb, Vrbo & Booking.com. Free on AirDNA.
Source
France Airbnb & Short-Term Rental Data by City (2026) published by AirDNA.
What It Says
AirDNA's comprehensive market intelligence platform tracks 13,668 short-term rental (STR) markets across 15 distinct regions in France. Utilizing de-duplicated data from Airbnb, Vrbo, and Booking.com—supplemented by over 1 million partner properties connected via property management systems (PMS) and channel managers—the report highlights the performance metrics of France's top 12 largest STR markets as of October 2026.
The top three largest markets by active listing volume are:
- Paris (Île-de-France): 39,948 active listings | 70% occupancy | $228 ADR | $50.6K annual revenue
- Nice (Provence-Alpes-Côte d'Azur): 10,690 active listings | 69% occupancy | $167 ADR | $33.3K annual revenue
- Cannes (Provence-Alpes-Côte d'Azur): 9,726 active listings | 50% occupancy | $253 ADR | $33.8K annual revenue
Other notable major markets include Marseille (8,587 listings), Agde (5,973 listings), and Lyon (4,687 listings).
Why It Matters
France remains one of the most critical global destinations for short-term rentals. For operators and technology vendors, understanding the stark contrasts between these major municipal markets is vital for inventory acquisition, pricing strategies, and localized software deployment.
The data reveals that high listing volume does not automatically translate to high occupancy or revenue. For instance, while Cannes boasts the highest Average Daily Rate (ADR) among the top markets at $253, it suffers from the lowest occupancy rate at 50%. Conversely, Paris leads in both occupancy (70%) and annual revenue ($50.6K), demonstrating the sustained strength of the capital's urban tourism compared to the highly seasonal dynamics of the French Riviera.
Useful Signals
- Revenue per Available Rental (RevPAR) Focus: AirDNA emphasizes RevPAR (occupancy multiplied by ADR) as the truest measure of earning power, helping operators balance the trade-off between occupancy and nightly pricing.
- Market Score Benchmarking: AirDNA grades markets from 40 to 100 based on five key pillars: rental demand, revenue growth, seasonality, regulation, and investability.
- Regional Supply Distribution: Occitania (2,239 markets), Auvergne-Rhône-Alpes (2,154 markets), and Nouvelle-Aquitaine (2,146 markets) contain the highest density of individual local markets, signaling highly fragmented regional supply outside of Paris.
STR Tech Report Take
For STR technology vendors, France's highly fragmented market structure—spanning over 13,000 local micro-markets—underscores the necessity of hyper-local dynamic pricing tools and channel managers. Because AirDNA de-duplicates listings across Airbnb, Vrbo, and Booking.com, the data highlights the multi-channel nature of European hosting. Tech providers must ensure seamless API integrations with Booking.com in addition to Airbnb, as Booking.com holds a dominant footprint in continental Europe.
Furthermore, the wide variance in occupancy (from 50% in Cannes to 70% in Paris) suggests that property management systems (PMS) catering to the French market must offer robust seasonal automation rules to help hosts navigate dramatic off-season dips, particularly in coastal resort areas like Agde and Cannes.
Original Source
For the complete regional directories and individual city breakdowns, view the AirDNA France STR Market Intelligence Portal.
Get more insights like this
Weekly STR tech updates. No spam.