Upcoming price increase and pricing evolution

In Episode Twenty-One, Paul and Chris discuss execution and what it takes to keep pushing until you’ve hit good. They talk about building the base that allows you to go the extra mile, developing a tolerance for discomfort, and why the final five to ten percent often makes the biggest difference. They also share their thinking behind an upcoming price increase, how their approach to pricing has evolved over the years, and why they aim to align pricing with value rather than booking revenue.

You’ll hear about: - Going the extra mile to hit good - Building a base and knowing when to reach - Developing a tolerance for discomfort - How OwnerRez has approached pricing over the years

It’s an honest conversation about execution, pricing, and the capacity needed to keep improving.

Listen now:  tinyurl.com/mpps3c8c