Steve Trover

CEO @ Better Talent & @ Optimal Growth Advisors

After more than three decades building businesses in the vacation rental industry, one lesson stands above everything else. People drive outcomes. When the right people are in the right seats and fully engaged, companies grow faster, cultures strengthen, and execution improves. When they are not, even the best strategies fail. That belief is what led to the creation of Better Talent. The vacation rental industry now has access to a network of more than 600,000 professionals working across the VR and STR ecosystem, and that network powers Better Talent. We built Better Talent specifically for the vacation rental industry because hiring in this space is different. Vacation rental companies are not just hiring employees. They are building teams that operate hospitality businesses, manage assets, serve owners, and deliver exceptional guest experiences every day. Through our platform and team, we help companies access, evaluate, and hire the right people across that entire ecosystem. Our model combines a massive industry-specific talent network with a structured hiring system designed for vacation rental operators. What we do: • Optimize and write high-performing job postings • Distribute roles across major recruiting channels and targeted industry networks • Source directly from our network of 600,000 VR and STR professionals • Match candidates based on skills, experience, and personality • Pre-screen candidates so hiring managers only meet the best fits Clients also get access to our hiring platform to manage the entire process, from applicant tracking to interviews to offer letters. About Me: I have spent the past 30 years in the vacation rental industry, working across many parts of the ecosystem. Over that time I have: • Founded 17 companies, 14 of which are in the vacation rental industry • Worked across marketing, management, operations, vacation rental construction, and software development • Served on the board of industry associations including VRMA, where I spent five years as Vice President and President Today I continue to work across the industry as an advisor, investor, and builder.