Luca Zambello

CEO @ Jurny

Founder and CEO of Jurny. Jurny is the first agentic AI operating system built for property managers across hotels and short-term rentals. JurnyOS doesn’t just organize workflows; it executes them. At its core is NIA, a network of intelligent agents that manage guest communication, reviews, housekeeping, pricing, upselling and operations behind the scenes. We believe AI and automation don’t replace humans, they enhance them. Our mission is to give operators the freedom to focus on creating unforgettable guest experiences, growing their brand and scaling smarter, while streamlined operations and automation run in the background. My work at the intersection of hospitality and AI has been featured in Forbes, Entrepreneur, Bloomberg, CNBC, Yahoo! Finance and other leading publications.