Landing launches Occupancy on Demand service for multifamily operators
US: Landing, a network for flexible-stay apartments, has launched Occupancy on Demand, a for multifamily owners and operators to convert vacant apartments into furnished rentals., US: Landing, a network for flexible-stay apartments, has lau
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Landing launches Occupancy on Demand service for US multifamily operators
What It Says
Landing, a flexible-stay housing network, has introduced a self-service portal called "Occupancy on Demand." The tool allows multifamily owners and operators to convert vacant apartments into furnished, flexible-stay rentals. By entering a property address and current rent rates, operators receive an underwritten offer in approximately one minute.
Landing manages the entire operational lifecycle—including furnishing, marketing, guest vetting, and turnovers—with no upfront capital required from the property owner. The service is designed to be reactive, allowing operators to add or remove inventory as vacancy levels fluctuate.
Why It Matters
Traditional leasing models often struggle with seasonal vacancies and the diminishing returns of rent concessions. As the US rental stock is projected to hit 50 million units by 2027, the gap between traditional 12-month leases and guest demand for mid-term stays is widening. Data suggests 80% of operators are now seeing inquiries for stays shorter than nine months. This service provides a turnkey way for institutional real estate to capture the "digital nomad" and flexible-stay market without building an internal hospitality division.
Useful Signals
- Company: Landing
- Product: Occupancy on Demand
- Key Figures: Marcus Higgins (Co-founder and President, Landing); Craig Boone (Director of Asset Management, Brixton Capital).
- Performance Metrics: Landing reports that 56% of units reach their full revenue target by the end of their first quarter on the platform.
- Speed to Market: Inventory can be activated in as little as 30 days.
- Market Trend: Growing institutional acceptance of "flex-stay" as a vacancy mitigation strategy rather than just a niche lifestyle offering.
STR Tech Report Take
Landing is essentially productizing property management into a fintech-like experience. For STR technology vendors, this move signals a shift where "management" is becoming an on-demand utility for large-scale landlords. Marcus Higgins noted that "Renters looking for a 12-month lease don’t always show up when a property needs them." By automating the underwriting and onboarding process, Landing is lowering the barrier for multifamily assets to enter the flexible-rental ecosystem. This "on-off switch" for occupancy could become a standard requirement for property management systems (PMS) catering to the multifamily sector.
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