HomeToGo appoints Christine Prauschke as CBO
HomeToGo has appointed Christine Prauschke as chief business officer to lead HomeToGo Originals and its portfolio of more than 70,000 properties., Europe: HomeToGo has appointed Dr Christine Prauschke as chief business officer, giving her o
Source
What It Says
HomeToGo has appointed Dr. Christine Prauschke as Chief Business Officer (CBO), effective January 1, 2027. In this role, Prauschke will join the company’s management board and assume operational, commercial, and profit-and-loss (P&L) responsibility for HomeToGo Originals, the company's dedicated property management division.
Prauschke succeeds Valentin Gruber in managing the division, which oversees more than 70,000 vacation rental properties across 28 countries via 200 local service offices. Her mandate includes driving geographic expansion, integrating future acquisitions, introducing artificial intelligence into commercial workflows, and designing tailored services for property owners. Prauschke previously served as CEO of B2B sustainability platform leadity and has held executive roles at Enpal, CHECK24, and McKinsey & Company.
Why It Matters
HomeToGo launched its "Originals" umbrella brand in June 2026 to consolidate its full-service property management acquisitions, such as Interhome (acquired in August 2025) and Kraushaar. Transitioning from a pure metasearch engine to a direct property manager represents a major strategic shift.
By placing a dedicated, high-profile executive at the helm of Originals, HomeToGo is signaling its commitment to a "buy-and-build" strategy. This move positions the company to compete directly with established global property management brands while leveraging its proprietary tech stack and AI capabilities to streamline local operations.
Useful Signals
- Acquisition Integration: HomeToGo is actively scaling its property management footprint, looking to integrate future acquisitions under the Originals framework while preserving local brand operations.
- AI Commercialization: A core part of the new CBO's remit is embedding AI technology directly into property management and commercial workflows.
- Owner-Centric Services: HomeToGo plans to develop specialized service tiers and tools targeting different segments of property owners to boost inventory acquisition.
STR Tech Report Take
HomeToGo’s appointment of Dr. Prauschke highlights the ongoing convergence of travel technology platforms and physical property management. For STR technology vendors, this transition highlights a growing market for enterprise-grade tools that can bridge the gap between localized, boots-on-the-ground operations and centralized, AI-driven corporate management.
As HomeToGo continues to acquire local agencies, vendors who offer seamless integration with the HomeToGo ecosystem—particularly in AI-assisted guest communication, automated operations, and owner reporting—will find themselves well-positioned to support this expanding portfolio.
Original Source
ShortTermRentalz: HomeToGo appoints Christine Prauschke to lead Originals
Get more insights like this
Weekly STR tech updates. No spam.