Avari launches with 5,500 former Vacasa homes
Avari has officially launched with more than 5,500 homes across 24 markets previously operated by Vacasa., US: Vacation rental management company Avari has officially launched with more than 5,500 homes across 24 markets previously operated
Source
Title: Avari officially launches with 5,500 former Vacasa homes Publication: ShortTermRentalz Date: September 2, 2026
What It Says
Avari, a new vacation rental management entity, has officially launched with a portfolio of 5,500 properties across 24 U.S. markets. These homes were formerly part of Vacasa’s inventory. The company formed in late 2025 following Casago’s acquisition of Vacasa’s markets and operates as an independent Casago franchisee.
Backed by private equity firm Trive Capital, Avari is led by co-CEOs Brandon Labrum and Seth Williams, with Ashley Horsley (formerly of 360Blue and Key Data) serving as president and COO. The operator has retained over 700 employees, many of whom were local staff during the Vacasa era. The portfolio spans seven states, including Florida, California, and Utah, with recent expansions into Moab and the San Juan Islands.
Why It Matters
This launch represents a significant shift in the consolidation and redistribution of "big box" short-term rental (STR) inventory. Rather than maintaining a centralized corporate structure like the original Vacasa model, these assets are being transitioned into a "super-franchise" model under the Casago umbrella. This approach attempts to combine the institutional scale of private equity with the localized expertise of regional management. The involvement of industry veterans like Horsley suggests a focus on data-driven operations and professionalized hospitality standards that previous "scale-at-all-costs" models often lacked.
Useful Signals
- Revenue Management Staffing: Avari has increased its revenue management headcount sixfold relative to portfolio size, signaling a move away from purely automated pricing toward a "human-plus-software" approach.
- Ancillary Revenue & Services: The company is prioritizing guest experience through standardized amenities, local destination guides, and potential upsells like baby gear and pet supplies.
- Retention of Local Talent: By keeping the boots-on-the-ground teams from the Vacasa era, Avari aims to maintain operational continuity while improving service levels.
- Direct Booking Incentives: Avari plans to launch a guest loyalty program in late 2026 to drive repeat direct bookings.
STR Tech Report Take
The "Avari model" is a case study in the post-consolidation era of STR. It highlights a trend where massive, struggling portfolios are broken up and handed to specialized operators who utilize a franchise framework (Casago) to handle the tech stack and brand infrastructure. For vendors, this creates a new type of "middle-market" giant: an operator with the unit count of a national brand but the local focus of a boutique manager. Technology providers should note Avari's emphasis on "hospitality, not simply access to a home," which suggests a high demand for tools that facilitate guest communication, loyalty, and on-the-ground service coordination.
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