StayTerra appoints operations and marketing VPs
StayTerra has promoted Brandy Canaley to vice president of operational excellence and appointed Beth Hushen as vice president of marketing., US: Vacation rental management platform StayTerra has promoted Brandy Canaley to vice president of
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What It Says
US-based vacation rental management platform StayTerra has announced two key executive appointments to support its expanding multi-brand portfolio:
- Brandy Canaley has been promoted to Vice President of Operational Excellence. Previously serving as StayTerra's head of operational strategy, Canaley brings over a decade of experience, including nine years as COO and founding employee of urban STR operator Roami.
- Beth Hushen has joined the company as Vice President of Marketing. Hushen previously led marketing at luxury vacation rental manager Natural Retreats and most recently served as senior vice president of growth at EVP EyeCare.
Under CEO Amy Kothari, who was appointed in August 2026, these executives will focus on scaling central operations and marketing resources while preserving the distinct local identities of StayTerra's regional brands, which include Moving Mountains, Vacation Homes of Hilton Head, Cape & Coast, Prime Vacations, and Gather Vacations.
Why It Matters
As the short-term rental industry continues to consolidate, property management platforms face the challenge of scaling operations without losing the local touch that defines high-end hospitality. StayTerra’s strategy highlights a growing trend: centralizing back-end technology, marketing resources, and operational standards while maintaining individual, highly trusted regional consumer brands.
Useful Signals
- Centralized Efficiency vs. Local Identity: StayTerra is actively building a shared services model. According to CEO Amy Kothari, the focus is on driving growth "across multi-brand businesses without losing the identity that makes each brand special."
- Focus on Homeowner Retention: In her new role, Hushen will oversee marketing activities specifically targeted at guest demand generation and homeowner acquisition/retention, signaling that inventory preservation is a top priority for the platform.
- Proven Scale Experience: The recruitment of Canaley (who scaled Roami from 4 to 820 units) and Hushen (who managed marketing for Natural Retreats' 1,000+ luxury properties) indicates StayTerra is positioning itself for rapid, institutional-grade portfolio expansion.
STR Tech Report Take
StayTerra’s executive hires reflect a mature phase of STR roll-ups where operational integration takes center stage. For technology vendors, this organizational structure presents a unique opportunity. Instead of selling software to individual regional brands, vendors should target centralized operations and marketing executives who are tasked with building unified tech stacks. Platforms that can seamlessly support multi-brand architectures—allowing for centralized reporting and data aggregation while maintaining distinct, localized guest-facing interfaces—will be highly valued by consolidating operators like StayTerra.
Original Source
ShortTermRentalz: StayTerra appoints operations and marketing VPs
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