Smartness
About Smartness
Smartness is an all-in-one platform for independent hospitality businesses. It connects pricing, marketing, and guest communication in one system, helping properties grow profitably and work more efficiently.
What sets them apart
Combines AI-driven dynamic pricing with a direct-booking suite and end-to-end automation (pricing, marketing, payments, operations) to help properties reduce OTA dependence and manual work.
Key Capabilities
AI-driven dynamic pricing (Smartpricing) with real-time market and competitor analysis
Direct-booking website builder (Smartsite) and booking engine to reduce OTA commissions
Automated email marketing and personalized campaigns to drive direct bookings
Revenue analytics and performance dashboards / ROI calculator
Integrations with major PMS and channel partners (Guesty
Hostfully
Lodgify
Cloudbeds
Mews
SiteMinder) for sync of rates and availability
Automated operations and marketing workflows to reduce manual tasks
Payment and upsell automation (guest payments and extra services)
Company Information
Leadership
L
Luca Rodella
CEO
Smartness Pricing
Pricing information not available
Visit website for pricingWhat Users Say
Overall sentiment from verified reviews is very positive: users praise Smartness for its intuitive interface, strong onboarding, responsive customer support, and measurable revenue impact through automated dynamic pricing and marketing. Key strengths cited include ease of use, reliable onboarding/training (LAB Academy), integrations with common PMS/channel managers, and clear revenue uplift for small-to-medium lodging providers. The most common concerns are occasional billing and contract/cancellation issues and requests for more advanced customization options.
Need Help Choosing?
Book a free call to discuss if Smartness fits your needs.
Frequently Asked Questions
What is Smartness?
Smartness is an all-in-one platform for independent hospitality businesses. It connects pricing, marketing, and guest communication in one system, helping properties grow profitably and work more efficiently.
What features does Smartness offer?
Smartness key features include: AI-driven dynamic pricing (Smartpricing) with real-time market and competitor analysis, Direct-booking website builder (Smartsite) and booking engine to reduce OTA commissions, Automated email marketing and personalized campaigns to drive direct bookings, Revenue analytics and performance dashboards / ROI calculator, Integrations with major PMS and channel partners (Guesty.
Does Smartness have an API?
Yes, Smartness offers an API for integrations.
Does Smartness have a mobile app?
Smartness mobile app availability: Unknown.