Simpleview
About Simpleview
**The problem it solves** Destination marketing organisations and tourism boards need CRM, CMS, and digital marketing tools purpose-built for promoting local accommodations and partner relationships. **What Simpleview does** Simpleview is a US-based software company providing CRM, CMS, and digital marketing solutions purpose-built for destination marketing organisations, convention and visitor bureaus, and tourism boards. It serves destination clients globally rather than operating as a direct booking platform. **How it works** The Simpleview CRM is the core product, managing partner relationships, group sales, workflows, and leisure travel promotion across DMO teams. It integrates with 20+ third-party tools including Cvent, CrowdRiff, and Act-On, plus a full suite of native Simpleview products. The Simpleview CMS is designed specifically for DMO websites, connecting tightly with the CRM and enabling destinations to promote local vacation rental inventory, events, and experiences. A digital asset management tool and digital marketing services including partner advertising round out the offering. A Book Direct referral engine connects CRM and CMS structured data feeds to destination partners, channelling visitor intent toward local property managers. **Who it's for** Destination marketing organisations and tourism bodies, and indirectly the STR operators whose properties appear in DMO partner directories benefiting from Simpleview-powered visitor traffic.
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Frequently Asked Questions
What is Simpleview?
**The problem it solves** Destination marketing organisations and tourism boards need CRM, CMS, and digital marketing tools purpose-built for promoting local accommodations and partner relationships. **What Simpleview does** Simpleview is a US-based software company providing CRM, CMS, and digital marketing solutions purpose-built for destination marketing organisations, convention and visitor bureaus, and tourism boards. It serves destination clients globally rather than operating as a direct booking platform. **How it works** The Simpleview CRM is the core product, managing partner relationships, group sales, workflows, and leisure travel promotion across DMO teams. It integrates with 20+ third-party tools including Cvent, CrowdRiff, and Act-On, plus a full suite of native Simpleview products. The Simpleview CMS is designed specifically for DMO websites, connecting tightly with the CRM and enabling destinations to promote local vacation rental inventory, events, and experiences. A digital asset management tool and digital marketing services including partner advertising round out the offering. A Book Direct referral engine connects CRM and CMS structured data feeds to destination partners, channelling visitor intent toward local property managers. **Who it's for** Destination marketing organisations and tourism bodies, and indirectly the STR operators whose properties appear in DMO partner directories benefiting from Simpleview-powered visitor traffic.