**The problem it solves** Entrepreneurs want a structured entry into the STR industry with brand recognition and operational support rather than building from scratch, and property owners want professionally managed STR operations. **What Luke Capital Group does** Luke Capital Group is a UK-based short-term rental property management and franchise business operating under the Luke Stays brand. It manages serviced accommodation and STR properties across the United Kingdom, Ireland, Portugal, and Dubai, with management fees of 12.5 percent plus VAT. **How it works** Core property management covers guest communications, pricing, listing management, and maintenance coordination. Beyond direct management, the company offers a franchise opportunity under the Luke Stays Franchise brand. Franchisees receive a licensed territory, step-by-step onboarding, long-term mentorship, and a plug-and-play setup covering deal sourcing from estate agents, property profitability analysis, systems implementation, and operational workflows under the Luke Stays brand. Franchisees can operate remotely from any location. Property investment advisory services are provided through the lukecapitalgroup.com presence. **Who it's for** Property owners in the UK and selected international markets wanting professional STR management, plus entrepreneurs seeking a structured franchise entry into the short-term rental sector.
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**The problem it solves** Entrepreneurs want a structured entry into the STR industry with brand recognition and operational support rather than building from scratch, and property owners want professionally managed STR operations. **What Luke Capital Group does** Luke Capital Group is a UK-based short-term rental property management and franchise business operating under the Luke Stays brand. It manages serviced accommodation and STR properties across the United Kingdom, Ireland, Portugal, and Dubai, with management fees of 12.5 percent plus VAT. **How it works** Core property management covers guest communications, pricing, listing management, and maintenance coordination. Beyond direct management, the company offers a franchise opportunity under the Luke Stays Franchise brand. Franchisees receive a licensed territory, step-by-step onboarding, long-term mentorship, and a plug-and-play setup covering deal sourcing from estate agents, property profitability analysis, systems implementation, and operational workflows under the Luke Stays brand. Franchisees can operate remotely from any location. Property investment advisory services are provided through the lukecapitalgroup.com presence. **Who it's for** Property owners in the UK and selected international markets wanting professional STR management, plus entrepreneurs seeking a structured franchise entry into the short-term rental sector.