B the travel brand
About B the travel brand
**The problem it solves** Spanish leisure travellers across all budget segments book through high-street travel agencies, and STR operators want exposure across that retail network alongside online channels. **What B the travel brand does** B the travel brand is a Spanish retail travel agency and part of Ávoris Corporación Empresarial. Operating under the former Barceló Viajes identity before rebranding, the agency runs approximately 450 physical travel offices across Spain alongside an online booking platform. The Ávoris group also encompasses tour operators Travelplan, Catai, Special Tours, and Marsol, plus wholesale brands Welcomebeds and LeSky. **How it works** The agency offers flights, hotel and accommodation bookings, packaged vacation deals combining flights and hotels, cruise itineraries, group travel programmes, and theme park packages. Destination coverage spans Spanish coastal resorts, the Canary and Balearic Islands, the Caribbean, European capitals, and worldwide circuits. A premium agency tier operates in major Spanish cities including Barcelona, Madrid, Bilbao, and Seville for higher-spending travellers. ISO 9001-certified corporate travel management is available for business clients. A mobile app supports booking management for guests. Distribution of vacation rental inventory via channel managers such as Rentals United is confirmed. **Who it's for** Vacation rental operators wanting Spanish retail and wholesale distribution through the Ávoris group network, targeting both standard leisure travellers and the premium segment.
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What is B the travel brand?
**The problem it solves** Spanish leisure travellers across all budget segments book through high-street travel agencies, and STR operators want exposure across that retail network alongside online channels. **What B the travel brand does** B the travel brand is a Spanish retail travel agency and part of Ávoris Corporación Empresarial. Operating under the former Barceló Viajes identity before rebranding, the agency runs approximately 450 physical travel offices across Spain alongside an online booking platform. The Ávoris group also encompasses tour operators Travelplan, Catai, Special Tours, and Marsol, plus wholesale brands Welcomebeds and LeSky. **How it works** The agency offers flights, hotel and accommodation bookings, packaged vacation deals combining flights and hotels, cruise itineraries, group travel programmes, and theme park packages. Destination coverage spans Spanish coastal resorts, the Canary and Balearic Islands, the Caribbean, European capitals, and worldwide circuits. A premium agency tier operates in major Spanish cities including Barcelona, Madrid, Bilbao, and Seville for higher-spending travellers. ISO 9001-certified corporate travel management is available for business clients. A mobile app supports booking management for guests. Distribution of vacation rental inventory via channel managers such as Rentals United is confirmed. **Who it's for** Vacation rental operators wanting Spanish retail and wholesale distribution through the Ávoris group network, targeting both standard leisure travellers and the premium segment.