About Ripe
**The problem it solves** Destination marketing organisations, resorts, and event organisers lose travellers to third-party OTAs at the booking step, conceding revenue and first-party data they cannot recover. **What Ripe does** Ripe is a B2B travel technology company based in Park City, Utah that provides white-label lodging booking engine software for destination marketing organisations (DMOs), event organisers, resorts, and regional tourism bodies. It builds the booking infrastructure that allows these organisations to offer accommodation booking directly on their own websites. **How it works** Ripe's ITA (In-Market Travel Agency) platform integrates lodging inventory, local events, and attractions into a unified travel ecosystem. The platform connects to PMS and channel management systems, including Track Hospitality, to pull live inventory and rates. Three commission models are supported: commission-free (subscription or service-fee based), shared revenue, and referral. Reporting and analytics tools capture first-party traveller data including search behaviour, conversion metrics, and booking patterns. The booking engine is customisable to match host organisation branding. An affiliate programme allows event and activity partners to link into the booking flow. **Who it's for** Destination marketing organisations and regional tourism agencies, ski resorts, convention and visitors bureaus, and event organisers in North America wanting to keep the booking transaction inside their own platforms.
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Frequently Asked Questions
What is Ripe?
**The problem it solves** Destination marketing organisations, resorts, and event organisers lose travellers to third-party OTAs at the booking step, conceding revenue and first-party data they cannot recover. **What Ripe does** Ripe is a B2B travel technology company based in Park City, Utah that provides white-label lodging booking engine software for destination marketing organisations (DMOs), event organisers, resorts, and regional tourism bodies. It builds the booking infrastructure that allows these organisations to offer accommodation booking directly on their own websites. **How it works** Ripe's ITA (In-Market Travel Agency) platform integrates lodging inventory, local events, and attractions into a unified travel ecosystem. The platform connects to PMS and channel management systems, including Track Hospitality, to pull live inventory and rates. Three commission models are supported: commission-free (subscription or service-fee based), shared revenue, and referral. Reporting and analytics tools capture first-party traveller data including search behaviour, conversion metrics, and booking patterns. The booking engine is customisable to match host organisation branding. An affiliate programme allows event and activity partners to link into the booking flow. **Who it's for** Destination marketing organisations and regional tourism agencies, ski resorts, convention and visitors bureaus, and event organisers in North America wanting to keep the booking transaction inside their own platforms.