Like Magic
About Like Magic
**The problem it solves** Hotels and serviced apartment operators rely on a patchwork of disconnected systems for property management, guest communication, digital keys, and upselling, creating friction for guests and staff and limiting ancillary revenue. **What Like Magic does** Like Magic is a Zurich-area (Dübendorf) SaaS platform providing an integrated guest experience and operations system for hotels and serviced apartments, incorporated in 2023 as likeMagic AG. It originated as a corporate venture of the Swiss SV Group, built for the Stay KooooK brand, before launching as a standalone product. **How it works** The platform combines a digital guest journey with a staff operations layer in a modular, open architecture: digital check-in and check-out, digital room keys, contactless payments, in-stay upselling and cross-selling, a centralized communication hub consolidating email, SMS, and chat, automated housekeeping scheduling, task management, a direct booking engine, and a central guest profile for personalization. It connects to existing PMS, payment, and access-control systems via open APIs, positioned as a layer that ties together siloed point solutions. Available in English and German, with a team of around 20 across engineering, product, sales, and customer success. **Who it's for** Boutique hotels, serviced apartment operators, and apart-hotels in the DACH region and wider Europe seeking a unified digital guest journey and operations platform, particularly properties prioritizing contactless check-in and in-stay ancillary revenue.
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Frequently Asked Questions
What is Like Magic?
**The problem it solves** Hotels and serviced apartment operators rely on a patchwork of disconnected systems for property management, guest communication, digital keys, and upselling, creating friction for guests and staff and limiting ancillary revenue. **What Like Magic does** Like Magic is a Zurich-area (Dübendorf) SaaS platform providing an integrated guest experience and operations system for hotels and serviced apartments, incorporated in 2023 as likeMagic AG. It originated as a corporate venture of the Swiss SV Group, built for the Stay KooooK brand, before launching as a standalone product. **How it works** The platform combines a digital guest journey with a staff operations layer in a modular, open architecture: digital check-in and check-out, digital room keys, contactless payments, in-stay upselling and cross-selling, a centralized communication hub consolidating email, SMS, and chat, automated housekeeping scheduling, task management, a direct booking engine, and a central guest profile for personalization. It connects to existing PMS, payment, and access-control systems via open APIs, positioned as a layer that ties together siloed point solutions. Available in English and German, with a team of around 20 across engineering, product, sales, and customer success. **Who it's for** Boutique hotels, serviced apartment operators, and apart-hotels in the DACH region and wider Europe seeking a unified digital guest journey and operations platform, particularly properties prioritizing contactless check-in and in-stay ancillary revenue.