About Metricool
**The problem it solves** Marketing teams and agencies managing multiple brands waste hours switching between platform-native analytics, spreadsheets, and separate scheduling apps to plan, publish, and report on social content. **What Metricool does** Metricool is a Spanish social media management and analytics platform founded in Barcelona in 2015, serving a large base of individuals, agencies, and enterprise teams in four interface languages. **How it works** The platform unifies scheduling, analytics, reporting, inbox management, and paid advertising across Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X, Threads, Bluesky, Google Business Profile, and Twitch. A content planner supports drag-and-drop calendar scheduling, recurring content lists, and best-time recommendations, with an AI assistant for captions and hashtags. Analytics cover organic reach, audience growth, and competitor benchmarking per channel, an ads module manages Google, Meta, and TikTok campaigns, and automated PDF and PPT reports plus a Looker Studio connector serve agencies. A permanent free plan covers one brand; paid tiers scale by number of brands and add team roles, approvals, API access, and white-label reporting. **Who it's for** Freelance social media managers, marketing agencies handling multiple accounts, and marketing teams at mid-size companies; used by hospitality brands managing their own social presence rather than built specifically for short-term rentals.
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Frequently Asked Questions
What is Metricool?
**The problem it solves** Marketing teams and agencies managing multiple brands waste hours switching between platform-native analytics, spreadsheets, and separate scheduling apps to plan, publish, and report on social content. **What Metricool does** Metricool is a Spanish social media management and analytics platform founded in Barcelona in 2015, serving a large base of individuals, agencies, and enterprise teams in four interface languages. **How it works** The platform unifies scheduling, analytics, reporting, inbox management, and paid advertising across Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X, Threads, Bluesky, Google Business Profile, and Twitch. A content planner supports drag-and-drop calendar scheduling, recurring content lists, and best-time recommendations, with an AI assistant for captions and hashtags. Analytics cover organic reach, audience growth, and competitor benchmarking per channel, an ads module manages Google, Meta, and TikTok campaigns, and automated PDF and PPT reports plus a Looker Studio connector serve agencies. A permanent free plan covers one brand; paid tiers scale by number of brands and add team roles, approvals, API access, and white-label reporting. **Who it's for** Freelance social media managers, marketing agencies handling multiple accounts, and marketing teams at mid-size companies; used by hospitality brands managing their own social presence rather than built specifically for short-term rentals.