Simplex
About Simplex
Simplex Ltd provides hotel-focused digital marketing and direct-booking technology — including hotel websites, booking engines, SEO and Google Hotel Ads — to help properties increase direct bookings and control reservation data. They combine web development and marketing services with booking-engine integration to optimize channel performance and visibility for hospitality operators.
What sets them apart
A boutique hotel-focused software house that combines an in-house booking engine (WordPress plugin), tailored digital marketing, and integrated BI/analytics to maximize direct bookings and revenue.
Key Capabilities
Custom hotel booking engine (WordPress plugin) with PMS integration
Hotel website design and development (responsive
Elementor support)
Automated reporting and BI integrations (GA4
Octopus BI
Looker Studio
A/B testing)
SEO for hotels and listing optimization
Digital marketing: PPC
SMM and social media management
Conversion rate optimization (CRO) and booking funnel improvements
360° photography and virtual tours
Elementor and mobile-friendly "Book Now" integrations
Proprietary API used by their booking engine for availability retrieval (customer-facing/integrated
not publicly documented)
Company Information
Founded
2006
Headquarters
Afula, Israel
Company Size
11-50
Total Funding
Bootstrapped
Website
www.simplex-ltd.comSimplex Pricing
Pricing information not available
Visit website for pricingWhat Users Say
No public user reviews for Simplex Ltd (simplex-ltd.com) were found on major B2B review platforms (G2, Capterra, TrustRadius, GetApp, HotelTechReport), so product-level user sentiment for their hospitality booking engine and related services is not available. NOTE: a different product named “SimpleX” (by Simple Decisions) has multiple positive reviews praising its AI-powered text analytics, ease of use, UI, and support—those reviews apply to that separate company/product and should not be attributed to Simplex Ltd. Common feedback for the unrelated SimpleX product includes requests for more customization, higher analysis/credit limits, and occasional bug fixes.
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Book a free call to discuss if Simplex fits your needs.
Frequently Asked Questions
What is Simplex?
Simplex Ltd provides hotel-focused digital marketing and direct-booking technology — including hotel websites, booking engines, SEO and Google Hotel Ads — to help properties increase direct bookings and control reservation data. They combine web development and marketing services with booking-engine integration to optimize channel performance and visibility for hospitality operators.
What features does Simplex offer?
Simplex key features include: Custom hotel booking engine (WordPress plugin) with PMS integration, Hotel website design and development (responsive, Elementor support), Automated reporting and BI integrations (GA4, Octopus BI.
Does Simplex have an API?
Simplex API availability: Unknown.
Does Simplex have a mobile app?
Simplex mobile app availability: None.