Transparent
About Transparent
**The problem it solves** Vacation rental managers, revenue managers, and STR investors lack reliable global market data on supply, demand, pricing, and competitive performance needed to inform pricing strategy, portfolio decisions, and market entry. **What Transparent does** Transparent Intelligence is a short-term rental market data and analytics platform that tracks and benchmarks supply, demand, pricing, and performance across the global vacation rental market. The company was acquired by OTA Insight, which subsequently rebranded to Lighthouse, integrating Transparent's STR data into the broader Lighthouse hotel and short-term rental intelligence platform. **How it works** The platform aggregates data from STR listings across Airbnb, Vrbo, Booking.com, TripAdvisor, and connected property management systems to provide market-level analytics. Core outputs include occupancy benchmarks, average daily rate comparisons, revenue per available unit, forward-looking demand signals, booking window analysis, competitive set monitoring, and supply growth tracking by destination. Clients can segment data by market, property type, bedroom count, and operator to produce competitive intelligence. The product is used both as a standalone analytics tool and as a data feed integrated into other revenue management platforms. The product line continues under the Lighthouse umbrella, accessible via seetransparent.com. **Who it's for** Vacation rental property managers, revenue managers, STR investors, destination management organisations, tourism boards, and real estate investors needing market data for pricing strategy and portfolio decisions. Coverage spans Europe, North America, Latin America, and Asia-Pacific, supporting operators with domestic and international portfolios.
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Frequently Asked Questions
What is Transparent?
**The problem it solves** Vacation rental managers, revenue managers, and STR investors lack reliable global market data on supply, demand, pricing, and competitive performance needed to inform pricing strategy, portfolio decisions, and market entry. **What Transparent does** Transparent Intelligence is a short-term rental market data and analytics platform that tracks and benchmarks supply, demand, pricing, and performance across the global vacation rental market. The company was acquired by OTA Insight, which subsequently rebranded to Lighthouse, integrating Transparent's STR data into the broader Lighthouse hotel and short-term rental intelligence platform. **How it works** The platform aggregates data from STR listings across Airbnb, Vrbo, Booking.com, TripAdvisor, and connected property management systems to provide market-level analytics. Core outputs include occupancy benchmarks, average daily rate comparisons, revenue per available unit, forward-looking demand signals, booking window analysis, competitive set monitoring, and supply growth tracking by destination. Clients can segment data by market, property type, bedroom count, and operator to produce competitive intelligence. The product is used both as a standalone analytics tool and as a data feed integrated into other revenue management platforms. The product line continues under the Lighthouse umbrella, accessible via seetransparent.com. **Who it's for** Vacation rental property managers, revenue managers, STR investors, destination management organisations, tourism boards, and real estate investors needing market data for pricing strategy and portfolio decisions. Coverage spans Europe, North America, Latin America, and Asia-Pacific, supporting operators with domestic and international portfolios.