**The problem it solves** Hotels leave ancillary revenue unrealized because manual upselling at check-in is inconsistent and pre-arrival communication rarely includes structured offers for upgrades, add-ons, or services. **What Oaky does** Oaky is a Netherlands-based hotel upselling platform founded in 2013 in Amsterdam and now part of Plusgrade, automating personalized upsell offers across the guest journey, pre-arrival, front desk, and in-stay, for hotels and hotel groups in 100-plus countries. **How it works** The primary capability is pre-arrival upselling: automated emails before check-in let guests upgrade rooms, add services such as spa, parking, and early check-in, or buy packages. Front Desk Upsell surfaces personalized upgrade prompts to reception with dynamic room-upgrade pricing synced from the PMS, and in-stay upselling delivers deals via QR codes or in-room messaging. Guest segmentation targets offers by booking source, rate type, or nationality, and the platform integrates with major PMS systems including Opera, Mews, and Protel, with reporting dashboards tracking upsell revenue by type and property. **Who it's for** Hotels and hotel chains, from independent boutique properties to branded groups, seeking an automated, data-driven upselling layer on top of their existing PMS.
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**The problem it solves** Hotels leave ancillary revenue unrealized because manual upselling at check-in is inconsistent and pre-arrival communication rarely includes structured offers for upgrades, add-ons, or services. **What Oaky does** Oaky is a Netherlands-based hotel upselling platform founded in 2013 in Amsterdam and now part of Plusgrade, automating personalized upsell offers across the guest journey, pre-arrival, front desk, and in-stay, for hotels and hotel groups in 100-plus countries. **How it works** The primary capability is pre-arrival upselling: automated emails before check-in let guests upgrade rooms, add services such as spa, parking, and early check-in, or buy packages. Front Desk Upsell surfaces personalized upgrade prompts to reception with dynamic room-upgrade pricing synced from the PMS, and in-stay upselling delivers deals via QR codes or in-room messaging. Guest segmentation targets offers by booking source, rate type, or nationality, and the platform integrates with major PMS systems including Opera, Mews, and Protel, with reporting dashboards tracking upsell revenue by type and property. **Who it's for** Hotels and hotel chains, from independent boutique properties to branded groups, seeking an automated, data-driven upselling layer on top of their existing PMS.