About BookBoost
**The problem it solves** Hotel groups lose guest profile data to OTAs and manage fragmented communication channels across email, SMS, and WhatsApp with no unified view, which suppresses direct revenue, makes personalisation difficult, and slows response times across multi-property estates. **What Bookboost does** Bookboost is a hospitality engagement platform combining a Customer Data Platform, multi-channel CRM, unified inbox, and marketing automation in one connected system. Founded in 2016 and headquartered in Malmö, Sweden, it serves hotel groups, serviced-apartment operators, and hostels, and raised €3.6M in 2025 to expand its AI capabilities. **How it works** The core is a CDP that unifies guest profiles from 80-plus PMS integrations, including Mews, Apaleo, Oracle Hospitality, and Clock, deduplicating and enriching records across properties. Around it sit the engagement modules: a Journey module automates pre-arrival, in-stay, and post-stay flows over email, SMS, and WhatsApp; a unified Inbox consolidates Booking.com and Expedia messages alongside direct channels in one routed queue; a Broadcasts module runs targeted campaigns with A/B testing and 80-plus personalisation tokens; and an AI Agent, launched in 2026, draws on unified guest profiles to handle enquiries autonomously and escalate to staff only when needed. A reporting layer tracks campaign ROI and guest-segment performance across the estate. Pricing is per room per month on a subscription basis. **Who it's for** Mid-size to large hotel groups, aparthotel operators, and hostel chains, primarily in Europe, seeking to reduce OTA dependency, centralise guest data, and grow direct bookings.
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Frequently Asked Questions
What is BookBoost?
**The problem it solves** Hotel groups lose guest profile data to OTAs and manage fragmented communication channels across email, SMS, and WhatsApp with no unified view, which suppresses direct revenue, makes personalisation difficult, and slows response times across multi-property estates. **What Bookboost does** Bookboost is a hospitality engagement platform combining a Customer Data Platform, multi-channel CRM, unified inbox, and marketing automation in one connected system. Founded in 2016 and headquartered in Malmö, Sweden, it serves hotel groups, serviced-apartment operators, and hostels, and raised €3.6M in 2025 to expand its AI capabilities. **How it works** The core is a CDP that unifies guest profiles from 80-plus PMS integrations, including Mews, Apaleo, Oracle Hospitality, and Clock, deduplicating and enriching records across properties. Around it sit the engagement modules: a Journey module automates pre-arrival, in-stay, and post-stay flows over email, SMS, and WhatsApp; a unified Inbox consolidates Booking.com and Expedia messages alongside direct channels in one routed queue; a Broadcasts module runs targeted campaigns with A/B testing and 80-plus personalisation tokens; and an AI Agent, launched in 2026, draws on unified guest profiles to handle enquiries autonomously and escalate to staff only when needed. A reporting layer tracks campaign ROI and guest-segment performance across the estate. Pricing is per room per month on a subscription basis. **Who it's for** Mid-size to large hotel groups, aparthotel operators, and hostel chains, primarily in Europe, seeking to reduce OTA dependency, centralise guest data, and grow direct bookings.